The Yes Book: The Art Of Better NegotiationNegotiation is fundamental to our lives; whether its getting your kids to eat their greens, making your case for a pay rise, or trying to secure a multi million pound deal for your company. However, negotiation has changed. It's no longer about confrontation where there are winners and losers. Collaboration is now the name of the game. YouGov research commissioned for this book shows UK PLC is losing 9 million per hour from poor negotiating 17 billion