Launching & Building a Brand For DummiesMake it, launch it, sell it, and profit! If you want to grab customers loyalty and attention, youll need a brand that packs a wallop. Building & Launching a Brand For Dummies helps you do that with advice on crafting a clear definition of your brand, building a strong brand presence, and engaging with the right audience for your product or service. This book is a start to finish guide (though the work is never really finished) to creating a strong