Nike Logo Uit 1978 Nikes Iconic Swoosh Logo Was Created In 1971 By Reedmace Prizm Sunglasses in Sapphire & Matte Grey Ink. Building on the aesthetics of surf culture Oakleys Reedmace Prizm Sunglasses are a full rim, round lens sunglass that are accentuated by purposeful design inspired by surfboards and the lifestyle around surfing. The plant based BiO Matter frame is accented with antique finished decorative elements and a subtle Oakley logo on the temples, designed for those who gravitate toward subtle, elevated branding.